PoundLand facing backlash over ‘The Gift of Nothing’

Poundland has become the subject of controversy around plastic waste after one of its Valentine’s Day gift items angered shoppers and environmental campaigners.

The discount retailer has been accused of creating creating unnecessary plastic waste by selling a Valentine’s Day gift called ‘Gift of Nothing’, which consists of a heart-shaped package with nothing in it.

The item has the taglines “exactly what you asked for” and “less is more”.

Shoppers have taken to social media to complain about the product ad its use of plastic.

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