A few weeks after announcing the appointment of Rémy Baume as CEO, Printemps continues to evolve its fashion offering with the reopening of L’Endroit.
Located within Printemps Femme, this multi-brand concept showcases established houses as well as emerging labels from the international scene.
Completely redesigned after several months of renovations, the space now boasts a raw, minimalist architecture and an expanded floor area. The aim is to better showcase the collections and offer visitors a more intuitive experience.
L’Endroit now brings together nearly 30 brands, almost half of which are exclusive. The selection blends established labels, such as Jean Paul Gaultier, Tibi, Christopher Esber and Magda Butrym, with emerging names like Julie Kegels, Pauline Dujancourt, Rowen Rose and AWAKE Mode.
The group, which employs nearly 3,000 people, currently operates 20 department stores, including two internationally in New York and Doha, as well as nine Citadium stores.
