The young fashion brand from Inditex has inaugurated its first store in the Italian city of Florence which boasts the brand’s new image.
The flagship store is located in the I Gigli Shopping Centre, and is the first store in the city with a sales area of over 500sq m. The new innovative and digitised concept reflects Pull & Bear’s commitment to adapting with the ever-changing retail climate to keep customers engaged.
The decorative and furnishing elements of the store are all characterised by their functionality and in-store communication is carried out in digital format via multi-position screens that are complete with polycarbonate lighting strips. Customers are also able to make use of the store’s new automatic payment system.
White and metallic surfaces work as a plain and understated base for the brand to portray their garments which are displays on adjustable structures to ensure a wider field of vision for visitors.
