Inspired by the avenues of Paris, the Beauty Avenue boasts a replica marble in the centre through which travellers are invited to explore four areas. The podium also features shop front canopies and displays  showcasing products from each of the four brands.

In addition to the range of perfumes, cosmetics and skincare products, the Beauty Avenue offers travellers exclusive and premium services from Lancôme, flash makeup sessions at Giorgio Armani, skin biometric analysis at Helena Rubinstein and lipstick customisation at Yves Saint Laurent.

Bruce Bowman, Vice President, Qatar Duty Free said: “This collaboration with L’Oréal Travel Retail is testament to QDF’s dedication to providing customers travelling through HIA with unique experiences. The iconic L’Oréal Beauty Avenue has pride of place in the heart of the busiest retail space at HIA. This is the fourth time that L’Oréal Travel Retail has transformed this premium area into a beautiful pavilion where travellers can discover and shop some of the most iconic L’Oréal brands.”

Source: TR Business