The company behind Quest and QST have announced the opening of ten new stores during the second half of 2026, as part of a strategy that combines physical growth, new collections, collaborations and strengthening its distribution channels.
The plan has a long-term vision. NCS Brands projects investing approximately 25 billion pesos to add 83 stores between Quest and QST by 2030, with 22 openings planned for 2027, 23 for 2028, 22 for 2029 and another 16 in 2030. The company expects to maintain average annual growth of around 25 per cent and exceed 1,300 direct employees during the second half of the year. In addition to national expansion, the company intends to launch in Mexico and explore markets such as Ecuador and Venezuela, while also moving forward with the acquisition of an existing brand and the development of a new proprietary label.
Part of this new phase involves QST, NCS Brands’ foray into streetwear. The brand, whose name derives from Questioning Standard Trends, began its physical expansion in late 2024 with openings in Cali and Medellín and has since expanded its presence. It currently has eight stores in cities such as Cali, Medellín, Tuluá, Palmira and Cúcuta, with a proposal built around denim, oversized silhouettes and urban culture.
Founded in Cali in 1995, the brand built its business around men’s casual wear, with denim as one of its core categories and a proposition based on functionality, materials and timeless garments. Three decades later, the brand serves as a platform for a business structure that expands categories, target audiences and formats under NCS Brands.
