The new, cutting-edge retail destination spans 1,100sq ft, setting a new standard for luxury shopping in the region.
This launch highlights The House of Rare’s commitment to expanding its footprint and delivering an unparalleled shopping experience to customers across India. Known for its innovative designs and exceptional quality, Rare’Z by Rare Rabbit is dedicated to redefining the fashion landscape in Punjab.
The new store is designed to be a footwear destination, with most of the collection dedicated to a diverse and stylish range of footwear. Complementing this is an exclusive selection of apparel, showcasing its latest street collections in loose jeans, back print t-shirts and Korean pants, offering a complete fashion experience.
“Our goal is to help Indian men distinguish between sports footwear and lifestyle sneakers, ensuring they choose the right style for every occasion. With our first footwear-only EBO in Ludhiana, we’re introducing a curated range of sneakers, boots, moccasins and club shoes to cater to the evolving needs of the modern Indian man,” says Pulkit Verma, Chief Business Officer – Digital, The House of Rare. “With this store, we aim to connect with Ludhiana’s discerning shoppers, offering them an elevated and dynamic retail experience that blends luxury and accessibility.”
Located in the premier shopping destination of MBD Neopolis Mall, the Rare’Z by Rare Rabbit Ludhiana store is designed to offer customers an immersive and personalised shopping journey. Building on its strong presence in metropolitan cities, this launch underscores The House of Rare’s strategy to penetrate key regional markets, meeting the demands of a diverse consumer base.
