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R&B Expands UAE Footprint

Apparel Group’s lifestyle brand R&B has expanded its UAE footprint with two new store openings this month, advancing its strategic plan to reach 250 locations by the end of 2025.

Apparel Group is excited to announce the upcoming opening of their lifestyle fashion brand R&B’s two new stores at BurJuman Mall Dubai & Mazyad Mall Abu Dhabi, set to open by the end of October 2024.

With more than 135 stores in operation, R&B Fashion has established itself as the fastest-growing lifestyle fashion brand in the region, highlighting its dedication to customer accessibility and ongoing expansion. The new stores will feature an extensive range of more than 10,000 styles of apparel & fashion accessories designed to cater to a wide variety of consumers, enhancing the shopping experience to ensure it remains welcoming and inclusive for everyone.

Mr. Nilesh Ved, Founder and Chairman of AppCorp, expressed his enthusiasm for these new openings: “We are thrilled to expand our presence in the UAE with the launch of our new stores at BurJuman Mall & Mazyad Mall. These locations are not just about expanding our footprint; it’s about getting closer to our customers and providing them with convenient access to trendy and affordable fashion.”

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