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Red Wing Shoes Strides into Omni-Channel Order Fulfilment

The global footwear company is lacing up to unify fulfilment of orders across all channels, resulting in a seamless customer experience.

Based in Minnesota, the company distributes products across multiple brands to more than 110 countries, via more than 525 Red Wing retail stores, as well as multiple third-party retail partners and owned e-commerce platforms.

To allow for centralised order fulfilment and support omni-channel shopping, Red Wing has implemented the Tecsys order management platform. The company seeks to develop an omni-channel commerce strategy to ensure positive customer experiences, however and wherever customers shop.

“We turned to Tecsys to help us modernise our omni-channel infrastructure, and the results have been very positive,” said Dennis Keane, CIO at Red Wing Shoes. “From selection through to implementation and execution, the Tecsys team helped us chart a course for more resilient and more profitable retail fulfilment operations. Not only does the Tecsys platform enable us to fulfil orders more economically through consolidation and dynamic routing, but we are also able to cater to a new segment of digital consumer by providing more channels, more flexibility, and better access to inventory.”