The $1.3bn lifestyle destination in Abu Dhabi, Reem Mall, has officially appointed TGP International to lead the food and beverage strategy for an innovative new dining destination within the mall.
The project aims to create a dedicated F&B hub featuring a mix of regional concepts and global brands, with the signing marking an important milestone in the continued evolution of Reem Mall, one of Abu Dhabi’s leading retail, lifestyle and entertainment destinations.
The mall spans an area of 186,000sq m GLA, making it one of the largest malls in the region boasting more than 400 stores, including 80 F&B concepts and 6,400 parking spaces.
Under this deal, TGP International will support Reem Mall’s development in shaping a distinctive food and beverage destination that brings together a carefully curated mix of regional concepts and international brands in one place.
As part of the engagement, TGP International will provide strategic advisory services focused on concept curation, F&B positioning, tenant mix strategy and commercial planning, ensuring the destination delivers a distinctive offering that resonates with residents and visitors alike, it stated.
Bruce von Kaufmann, Chief Operating Officer at Reem Mall, said: “Today’s consumers look for destinations that offer authenticity, variety and an immersive sense of place. This innovative project is designed to break the mould of traditional mall dining, seamlessly blending diverse, curated, regional and international culinary concepts alongside a family entertainment calendar in one vibrant social and entertainment ecosystem. Partnering with TGP International allows us to set a new benchmark for retail and dining integration in the capital with contemporary experiential design and exceptional gastronomy,” he noted.
