The cosmetics brand has partnered with EARTHDAY.ORG and will offers 20 per cent off all refills during Earth Week.
This year, EARTHDAY.ORG has planted tens of millions of tree with the Canopy Project to celebrate Earth Week. This year, Rituals has joined hands with EARTHDAY.ORG to offer 20 per cent off all refills, and will donate a tree for every refill sold during the week of Earth Week, which takes place April 21-25. The discount offer applies to purchases made during Earth Week online, in local markets and at Rituals’ standalone travel retail stores.
Earth Day, the world’s largest environmental movement, aims to activate worldwide change to help the environment. The first event took place in 1970 and it is now celebrated globally each year on 22nd April. Reducing the environmental impact of the business is a key focus of Rituals and the brand takes a holistic approach to selecting product ingredients, packaging materials and fabric.
Rituals currently offers refills for a range of its products, including body creams, fragrance sticks, car perfumes, kitchen products and The Ritual of Namaste day and night creams, with many more in the pipeline. By choosing a refill instead of purchasing a brand-new product, consumers help Rituals to reduce its carbon footprint, which in turn means fewer landfills and more care for the planet. In 2020 alone, Rituals saved 272,682kg in materials, 1,806 households’ worth of energy, 1,411 long-haul flights’ worth of CO2 and 8.5M litres of water.
