As part of its growth strategy, Rituals will open a new boutique in the Miramar shopping centre in the Malaga municipality of Fuengirola on 20 February.
With a total area of 183sq m, of which 125 are for sale, the establishment is decorated in accordance with the firm’s design line and philosophy and with a clear focus on improving the customer experience. In this new location, the brand will sell all its collections and ranges, from its body and facial products to hair care items and perfumes or its emblematic home line.
The opening represents a further step in the firm’s expansion strategy in Spain, which began after it first landed in the country in 2010. Since then, Rituals has continued to grow through its subsidiary Rituals Cosmetics Ibérica, with which it has operated throughout the Iberian Peninsula since 2016.
In recent months, the firm has opened several of its own sales outlets throughout Spain, such as its store in the Westfield Glòries shopping centre in Barcelona and its establishment in the Plaza Mar shopping centre in Alicante.
