Victoria Square, the leading retail and leisure destination in Northern Ireland, has signed over ten national and international brands in the past 12 months, totalling more than 40,000sq ft.

Rituals is the latest brand to launch its 3,530sq ft upsized location, creating the brand’s largest UK store. Located on the Lower Ground Floor adjacent to Ted Baker, it is also the debut of a new concept design that will now be rolled out across the UK.

Victoria Square has also welcomed award-winning beauty and make-up brand Sculpted By Aimee with its Northern Ireland debut, expanding the lifestyle offer on the Ground Level. The 1,500sq ft store features popular products, accessories and well-known bestsellers all created by the founder and former make-up artist Aimee Connolly.

Russell Banham, UK Head at Commerz Real, said: “We are delighted with the sheer number of established brands selecting Victoria Square for regional debuts, flagship locations and upsizes which demonstrates its importance as the leading destination for retail and leisure in Belfast and Northern Ireland.”