Ennismore, the fastest-growing lifestyle hospitality company, together with Central Group Capital, the fund management arm of Central Group – one of Thailand’s leading international conglomerates – today announces the signing of Rixos Water World Phuket, marking the debut of Rixos, the pioneer of the luxury all-inclusive concept, in Thailand.
Bringing Rixos’ distinctive all-inclusive offering to a new destination, the signing underscores Ennismore’s continued focus on Asia as a key growth region for its all-inclusive platform. The resort, currently managed by Ennismore, will launch as Rixos Water World Phuket in early 2028, following an extensive renovation. It will join the brand’s growing network, further expanding its regional presence alongside upcoming destinations including Rixos Phu Quoc Vietnam, set to open later this year.
Thailand represents a significant next step in Rixos’ expansion across Asia, with Phuket offering a natural fit for the brand’s experience-led, all-inclusive model. As one of the region’s most established international leisure destinations, the island combines strong global appeal with a diverse mix of culture, coastline, dining and entertainment. Set along the tranquil shores of Mai Khao in Phuket’s Thalang District, within easy reach of Patong Beach, Bang Tao Beach and the cultural streets of Old Phuket Town, Rixos Water World Phuket will bring a new expression of the brand to the destination. Rooted in the essence of Turkish hospitality and guided by a philosophy that balances luxury, vibrant energy and family-friendly experiences, the resort is designed to deliver exceptional stays for guests of all ages. The signing signals a new chapter for the island’s hospitality scene, bringing together experiential luxury, entertainment-driven stays and an innovative all-inclusive concept designed for modern travellers seeking both excitement and effortless indulgence.
Comprising over 600 guestrooms and villas, a curated collection of five distinctive food and beverage venues and a landmark integrated waterpark, the resort is set to become one of Phuket’s largest and most dynamic hospitality destinations. Thoughtfully designed to harmonise with its lush surroundings and offering a diverse range of shared spaces for relaxation, activity and social connection, it reflects Rixos’ commitment to creating immersive environments for both individual travellers and families alike.
François Baudin, Chief Business Officer for Rixos and the ALL Inclusive Collection, said: “Bringing Rixos to Thailand marks an exciting moment for the brand as we continue expanding our luxury all-inclusive offering across Asia. With Rixos Water World Phuket and Rixos Phu Quoc Vietnam opening later this year, we’re introducing a new audience to our immersive, experience-led approach that defines Rixos. From standout restaurants and bars to curated entertainment, sports and wellness programmes and one of the industry’s most comprehensive kids and teens concepts, Rixos is designed around moments that bring people together. We’re excited to bring that energy to Thailand and the wider region.”
