The company has opened a new flagship store in Hong Kong, choosing Canton Road in Tsim Sha Tsui’s luxury shopping district.
Spanning 381sq m, the three-storey boutique was designed by Swiss studio Atelier Oï. Its facade features textured glass-fibre-reinforced concrete panels inspired by the fluting of a Rolex bezel and pleated forms referencing traditional Chinese parasols.
Inside, the store offers browsing and consultation areas, private VIP spaces and an after-sales service counter. The second floor features rotating exhibitions, starting with the Rolex Submariner collection.
“Emperor Group has been proud to represent Rolex in Hong Kong since 1967,” said Albert Yeung Sau-shing, Founder and Chairman of Emperor Group. “The opening of this flagship Rolex Boutique on Canton Road reflects our unwavering commitment to excellence and service.”
