The country is preparing for a wave of new hotel openings in 2025-2026, solidifying its position as an attractive tourist destination in CEE, according to a report by Colliers.
Approximately 15 new hotels are expected to open their doors during this period, adding over 2,000 rooms to the existing stock. The majority of these hotels will be operated under established international brands such as Marriott, Hilton and Accor. Additionally, new hotel chains like Ascott Hotels (The Crest Collection) and Corinthia will enter the Bucharest market with fresh projects. Romania’s accession to the Schengen Area in 2025 is expected to further boost tourist flow, contributing to the development of the hotel industry.
Investments in new hotels are not limited to Bucharest. Significant projects are also announced in other major cities across the country, including Poiana Brașov, Cluj-Napoca and Iași. For example, in 2024, the first five-star Swissotel in Poiana Brașov opened with 64 rooms and plans for expansion.
Raluca Buciuc, Director, Partner of Valuation360 and Advisory Services at Colliers, explains: “Romania is gradually aligning itself with more developed tourism markets, with a record number of over 25 million overnight stays in hotels in 2024, a six per cent increase compared to the previous year. The growth was stronger among foreign tourists (+13 per cent), while domestic tourism increased by five per cent.”
