The Ruby Group, an active company in the European hospitality sector, has opened its first hotel in Milan which represents a major achievement of its Italian expansion plans. The new signing brings the Ruby Hotels brand to Milan, Italy’s economic and design capital, and further strengthens the brand’s presence in one of the most important urban markets in Southern Europe. The hotel, which will open its doors in 2028, will showcase Ruby Group’s unique Lean Luxury style that delivers modern luxury through its simple yet elegant design.
Milan, internationally known for its leadership in fashion, design, and business, has become a hotspot for high-end international travellers. The city’s ability to blend culture, creativity, and commerce attracts millions each year, making it the ideal location for Ruby Hotels to expand its footprint in the Italian market. The project represents a logical extension of Ruby’s previous successes in Florence and Rome, and will offer a fresh approach to hospitality within the bustling metropolis.
he hotel will be located in Milan’s Isola district, renowned for its modern architecture and creative vibe. Known for its strong neighbourhood identity and dynamic energy, Isola is a district that perfectly aligns with Ruby’s commitment to Lean Luxury. The new property will feature a thoughtful design that integrates several existing buildings into a unified hotel concept, with the highlight being an industrial hangar that preserves the building’s raw character while adding a contemporary touch.
Public areas such as a Food & Beverage outlet will occupy the ground floor, along with a peaceful terrace in an inner courtyard, creating a serene urban retreat for guests. This adaptive reuse of space ensures that the hotel remains deeply connected to the local architectural context, blending innovation with authenticity.
