The Ruby Group continues to expand and is now bringing its Lean Luxury philosophy to France. In the heart of Marseille, BNP Paribas Real Estate is launching a Ruby Hotel with 237 rooms and an adjoining workspace of approximately 1,000sq m.
Ruby, led by CEO and Founder Michael Struck, has its sights set on the French Mediterranean coast. The Munich-based group will open its first Lean Luxury Hotel in France in the centre of Marseille. Located just minutes from the coast on the Boulevard des Dames, the hotel will have 237 rooms and its own workspace. The public areas will include a 24/7 bar with an attached 300sq m rooftop terrace offering views over the city and out to sea.
The new hotel will be realised in a former office building. In Ruby, BNP Paribas Real Estate has found a hotel operator with extensive experience in the conversion of existing properties and whose concept is also destined for success in France. What’s more, the early participation of an investor underlines the strong interest in Ruby’s “Lean Luxury” philosophy among institutional players in the French investment market.
Julian Mörs, Group Director Development at Ruby, comments on the exciting news: “France has always been a top target for Ruby and we are very pleased that Marseille will be the first French destination for our brand. The city offers a thriving hotel market based on strong demand for business and leisure travel alike, and thus harbours huge potential for our concept.”
