Founded in 1999 in Montreal and available in over 85 stores across Canada, RW&CO has built its reputation on refined essentials and confident, accessible style for modern routines.
Now, the brand marks a new milestone in its retail evolution with the opening of its latest store at CF Toronto’s Eaton Centre, featuring a reimagined concept developed in partnership with global strategy and design studio Dalziel & Pow.
The Toronto opening follows the success of RW&CO’s award-winning St-Bruno flagship – which earned a Silver at the 2026 FRAME Awards for Retail Design – and a recent brand transformation, also led by Dalziel & Pow. Together, these projects reflect a bold new chapter for RW&CO as a leading Canadian fashion brand.
Designed around ‘The Lifestyle Collective’, the space, located in The Eaton Centre, creates a confident, expressive shopping experience that empowers customers to discover, curate and define their own personal style.
The store features an ‘Essentials Wardrobe’, where signature pieces are showcased through double-height merchandising inspired by traditional haberdashery and an ‘Occasion Destination’ that offers a more tailored experience, with dedicated styling suites and services for formalwear.
Throughout the space, ‘Living Lookbooks’ bring collections to life across mannequins, tables and digital touchpoints, encouraging customers to explore complete looks and discover products across categories.
An open and inviting shopfront is anchored by a central totem wall, creating a strong and recognisable brand presence while providing the flexibility to adapt the concept for future locations.
At the heart of the store, a bold RW&CO blue service hub acts as a key destination within the customer journey. More than a point of transaction, it serves as a place for customers to book personal shopping appointments, seek styling advice and engage more deeply with the brand.
The result is a contemporary retail environment that brings RW&CO.’s evolved brand proposition to life, blending inspiration, service and discovery in an elevated customer experience.
