The showroom by the Rottendorf-based company is equipped with a hybrid concept, and is situated in the Euro Fashion Center.
The current collections on display in the showroom concept include those of the core brand S.Oliver, as well as Comma, Q/S by s.Oliver and Liebeskind Berlin. These brands have been presented in a flexible shopfitting system which occupies an area of around 1,400sq m exhibition space.
In addition to the classic presentation of the brand’s collections in the store, digital tools are also integrated into the hybrid showroom. Innovatively, the digital cinemas in the meeting rooms are used to present the collections.
Retail partners can fill their shopping card in advance via the digital B2B portal of Rottendorfer, the Global Order Spot, feel haptic samples in the showroom, and then complete their order together with their sales manager.
Sales Director, Daniel Schmidt, says: “We consciously invest in co-operation with wholesale. We see the showroom as a communication platform on which we can tackle and further develop topics with our partners.”
