Not just a retail offensive: S.Oliver is working intensively on repositioning. This also applies to the Austrian market. The Franconian fashion group has now opened a showroom with a hybrid concept in Bergheim near Salzburg . The hybrid fashion studio represents a further development of the showrooms in Düsseldorf and Sindelfingen and is intended to inspire wholesale customers in particular.
In addition to the core brand, the collections from Comma, Q/S by S.Oliver and Liebeskind Berlin have been presented in a flexible shopfitting system since June 20 on around 1,700 square meters. In addition to the classic presentation of goods using sample parts in the shop, digital tools are also being integrated into the hybrid showroom. Digital cinemas in modern meeting rooms are used for the innovative presentation of collections and enable a new way of ordering.
“We are consciously investing in cooperation in wholesale, which will continue to be an important strategic pillar for us in the future. This is where our roots lie and this is where we would like to continue to grow. We see the showroom as a communication platform on which we can discuss topics with our partners tackle and develop further,” says Sales Director Daniel Schmidt.
