The mountain sports lifestyle brand Salomon has unveiled its fourth outpost in New York City, opening in Manhattan’s Flatiron District.
The 4,390sq ft store houses Salomon’s most comprehensive product assortment in North America. The merchandise mix is approximately 60 per cent performance and 40 per cent sportstyle, showcasing Salomon’s full breadth of offerings – from road, gravel and trail running to hiking, hydration, apparel and accessories – alongside its lifestyle footwear and apparel collections. (Customers can test out products on the store’s treadmill.)
The store is designed to celebrate the city’s unique character through a series of bespoke elements, with components crafted by Salomon’s in-house creative team in collaboration with local input. A striking floor-to-ceiling glass graphic illustrates all five New York City boroughs while tracing the iconic route of the New York City Marathon, honouring one of the world’s most celebrated running events.
Behind the cash wrap, a feature wall constructed from reclaimed Williamsburg brick pays tribute to New York’s historic red brick architecture. It grounds the space in the city’s industrial heritage while adding a distinctive local touch.
“This store is not only a place to discover product,” stated Salomon President and CEO Guillaume Meyzenq. “It’s a platform to connect with the community – to meet, to run, to share experiences and to express what the modern mountain sports lifestyle looks like in a city like New York.”
