Dubai: In an innovative first for the MENA region, Samsung Gulf Electronics has celebrated the official opening of its latest Multi-Experience Store to give the region’s digitally-savvy customers a new destination to embrace the company’s technological ecosystem. Situated in The Dubai Mall’s premium downtown retail environment, the state-of-the-art showroom builds on Samsung’s ‘Connected Living’ tenet; transforming Samsung fans’ brand involvement by showcasing hands-on, immersive experiences with the company’s full suite of intelligent devices.
“As a transformative brand with a proven legacy of delivering meaningful innovation, we acknowledge the need to constantly evolve and be omnipresent as we embark on digitally enhancing our customers’ lives. We are thrilled to open this immersive ‘Multi-Experience’ store in a digitally-savvy city such as Dubai, and we look forward to showcasing the seamless experience of Samsung’s full suite of solutions’ for the technologically sophisticated consumers of this vibrant city,” said Chung Lyong Lee, President at Samsung Gulf Electronics.
Aimed at redefining the customer experience, the newly-launched 853 square meter Multi-Experience store centers around key experience aspects – such as gaming, photography and ‘Connected Living’ – by showcasing Samsung’s technological heritage in line with the dynamic and changing trends of the modern-day consumer.
