Saudi Arabia’s Ministry of Tourism has launched Destination Tomorrow, an initiative seeking to attract more investment into the Kingdom’s Eastern Province.

The Destination Tomorrow conference aims to showcase Al-Ahsa’s beauty to the Kingdom’s investors and international operators while promoting Saudi’s desire to do business with the rest of the world.

The Ministry of Tourism is working with both private and public sector partners, internationally and domestically, to increase infrastructure and visitor capacity. In 2021, the country had $5bn of committed capital coming into the tourism sector and increased airport capacity by 100,000 passengers per annum.

Major hospitality players are also investing heavily in Saudi Arabia to establish a luxury tourism infrastructure, with a target of over 55,000 additional hotel rooms by 2025 with considerable expansion from Accor, Louvre, IHG, Hilton and others.

Prince Badr bin Muhammad bin Abdullah bin Jalawi Al Saud, Governor of Al-Ahsa, said: “Destination Tomorrow in Al-Ahsa highlights the landmarks of our country and its tourism achievements. Al-Ahsa is a place where we celebrate sun, sand and water. It is one of the most promising, creative cities and was recently celebrated as the capital of Arab tourism in 2019. Al-Ahsa is on the World Heritage List, a worthy global recognition for its great historical value and archaeological sites. We are also proudly on the UNESCO Creative Cities List in the field of handicrafts and folklore. Al-Ahsa will continue to grow with a sense of renewal – with the aim to preserve its culture and heritage.”