Saudia has signed a five-year strategic partnership with Six Flags and Aquarabia Qiddiya City, becoming the Official Premier Partner exclusively in the airline category.
The agreement will see the national carrier develop travel packages linked to the two attractions, while introducing aircraft branding across its fleet and immersive brand experiences within Six Flags Qiddiya City.
The partnership forms part of broader efforts to support tourism and entertainment projects under Saudi Arabia’s national development plans.
Khaled Tash, Chief Marketing Officer of Saudia Group, said: “Saudia is committed to supporting national development projects such as Six Flags and Aquarabia Qiddiya City as part of its contribution to Vision 2030, aligned with our strategy to bring the world to the Kingdom. Partnerships of this scale with national partners play a key role in positioning Saudi Arabia as a leading global destination for entertainment and tourism.”
Brian Machamer, Park President of Six Flags and Aquarabia Qiddiya City, said: “Our partnership with Saudia not only reflects a shared ambition to connect the Kingdom to the world through world-class entertainment experiences, but strengthens our ability to attract visitors from around the world and realize our vision of setting a new global benchmark for immersive, world-class theme park entertainment. Together, we are enhancing access to our destinations and reinforcing Saudi Arabia’s growing presence on the global tourism stage.”
Six Flags Qiddiya City will feature six themed lands and 28 rides and attractions. The park includes five record-breaking rides, including Falcons Flight, described as the fastest, tallest and longest roller coaster in the world.
