The sandwich chain, which is part of the GoTo Foods portfolio, is launching a brand refresh that will return it to its original “Schlotzsky’s Deli” name, alongside the debut of a next-generation restaurant prototype focused on efficiency and the customer experience.
Schlotzsky’s is unveiling a slimmed down, “modern” store design. Key elements of the new format include self-order kiosks, dedicated digital pickup zones, grab-and-go offerings, pre-made cold deli subs and strategically-placed beverage stations designed to support speed of service, throughput and ease of use, the company said.
The back-of-house has been reimagined for greater efficiency. Optimised equipment placement, reduced redundancy and a more compact kitchen footprint are designed to support labour efficiency, streamline peak-period operations and simplify execution without sacrificing quality or consistency.
Designed with franchisee success at its core, Schlotzsky’s Deli says the new prototype adapts across a range of footprints, including non-traditional formats, allowing operators to tailor configurations based on market needs and physical space. Compared to the chain’s previous 1,400 to 3,600sq ft range, the next-generation prototypes are being capped at approximately 2,100sq ft.
Founded in 1971, Schlotzsky’s Deli currently operates over 290 restaurants in 25 states. Last year, Auntie Anne’s, another brand in the GoTo Foods portfolio, also launched a new store design alongside a brand refresh.
