Cornish-inspired fashion favourite Seasalt, and Midlands clothing company Luke 1977 will become the latest designer brands to come to Derbion with the retailers set to open their first stores in the city later this year.
Seasalt has signed a 10-year lease for a 2,400 sq ft unit which will be its first store at a major East Midlands shopping destination as it continues its UK expansion.
Meanwhile, Luke 1977 will occupy a 1,200 sq ft space with Derbion becoming the menswear retailer’s 15th UK store.
Founded in Penzance in 1981, Seasalt began by selling traditional workwear to local farmers, fishermen and artists. Since then, the brand has grown to include a mix of fashion and textile designers who create items that are inspired by the creative and maritime heritage of Cornwall. Offering a wide range of stylish and comfortable clothing, footwear and accessories, work is set to begin on transforming Seasalt’s space this spring, with the doors to the brand-new store set to open later this year.
Created in 2001 by Midlands-born Luke Roper, Luke 1977 has carved out a niche in the menswear market by offering a blend of streetwear and smart tailoring with the brand’s iconic lion crest becoming an emblem for British style. The brand quickly gained a loyal following, not just among everyday fashion enthusiasts, but also among celebrities, musicians, and athletes. Footballers and other prominent sports figures have also been spotted wearing Luke 1977 designs, further propelling the brand into the limelight.
The arrival of Seasalt and Luke 1977 follows the recent announcement that Victoria’s Secret will be coming to Derbion as the shopping centre continues to expand its fashion line up. Last year Derbion also welcomed popular brands such as Castore, White Stuff and Pavers, whilst also retaining key names such JD and New Look who have invested in enhancing their stores.
