The soft launch for the store took place last week, with the full opening officially set to take place on 18 June, the peak day of JD’s 618 Grand Promotion.
Like the 50,000sq m JD E-Space store in Chongqing, the store in Hefei also provides customers with immersive shopping experiences in multiple product categories, including home appliances, electronics, digital products, beauty, health and fitness, daily necessities and more.
The 40,000sq m store welcomes over 500 brands, and over 200,000 SKUs are available for sale in store. To allow customers to enjoy state-of-the-art products and technologies, the store has set up 11 “experience areas” including camera and photography, mobile gaming, computer gaming, beauty, sleeping, cooking and kitchenware, health-related products, outdoor sports, bakery, wine tasting and more. The extensive experience areas mean that E-Space can become part of the fabric of consumers’ everyday lives, serving as a “fourth place” for friends of all ages looking to gather together.
“The first JD E-Space store in Chongqing was a great success. We saw strong sales performance in the store in the past year, and the store also became a destination for local customers to experience new products and have fun,” said Yiqing Pan, President of JD 5Star. “This gives us great confidence in opening the Hefei store and more stores to come. We hope that the new JD E-Space will bring high-quality service and omni-channel shopping experience to local customers,” continued Pan.
