Selfridges is teaming up with Instagram to launch an exclusive pop-up at its flagship store on London’s Oxford Street. Opening from 5 to 15 December. The Instagram Edit will be housed in the store’s Designer Studio and will feature a mix of fashion, jewellery, beauty and homeware brands that have all been built on Instagram.

‘Brands have been a key part of the Instagram community since our launch—Instagram has always been a place to discover and be inspired by businesses of all sizes. Today, 90% of people follow a brand or business. The Instagram Edit brings to life some of these beloved brands that were built on Instagram in an iconic setting just in time for Christmas.’ – Eva Chen, fashion director at Instagram.