After months of anticipation, Sephora UK has revealed that it will open its new store in Belfast on Thursday 12 February.
The iconic beauty retailer’s latest store in Victoria Square, Belfast will be its first opening of 2026 and its 13th UK store to date. The brand’s landmark Belfast debut marks Sephora UK’s arrival on the island of Ireland, bringing a massive 2,550sq ft beauty playground to the heart of Belfast’s bustling main shopping district.
The opening of Sephora UK in Victoria Square, Belfast reinforces Sephora UK’s mission to bring prestige beauty to new regions and key retail destinations. Having opened five new stores in 2025 including Liverpool ONE, Sheffield Meadowhall, Manchester Arndale, Cardiff St David’s and Oxford Westgate, Sephora UK has an ambition to have 20 store locations open by the end of 2026.
After Belfast, Sephora UK’s next store opening location of 2026 will be in Bristol, with its Cabot Circus store set to open later this spring. The continued regional expansion of Sephora UK reflects the retailer’s commitment to bringing its iconic line-up of beloved brands to more customers, building deeper connections with communities and making Sephora’s iconic beauty retail experience more accessible than ever before.
Since opening its first store in 2023, Sephora UK’s store openings across the nation have become iconic moments rooted in the cultural zeitgeist, filled with entertainment from local & emerging talents, curated queue experiences and the tastiest delicacies from favourite local culinary hot spots – all of which will be a part of the ‘pure beaut’ grand opening when Sephora UK opens its doors in Belfast. Beauty lovers who are looking to attend the opening day can follow @sephoraUK on Instagram to get the latest updates and timings on the opening programme in the lead up to the ribbon cutting ceremony.

