Passionate about retail, the digitally-native brand Sézane is starting 2025 with a sustained pace of openings: it has just opened two new stores in France to further cover the French market.
Founded in 2013 by Morgane Sézalory, the Parisian fashion brand is multiplying its addresses in its historic market this year. Sézane is setting up at the beginning of the year not far from the Old Port of Marseille at 24, rue Francis Davso and has just inaugurated, at the beginning of March, a pop-up at 6, rue Scribe in Nantes, a stone’s throw from Place Graslin.
Two settings with a neat and warm atmosphere, with a slightly seventies atmosphere decorated with natural fibre rugs, refined wooden furniture and flower vases (from its lifestyle collection called “Les Composantes”), where it sells its casual chic women’s fashion collection. On the program: a knitwear counter, a jeans bar and a plethora of accessories, such as her handbags and jewellery, next to her ready-to-wear pieces.
In Paris, the brand has five boutiques, an outlet called “Les Archives” (located on rue d’Uzès) and a corner at Bon Marché, the Parisian department store on the left bank. It is also present in Lyon (since autumn 2023), Bordeaux, Aix-en-Provence and Lille.
