The company has announced an abundance of activity across its Carnaby Street and Soho portfolio, as two international brands have launched debut stores, supported by new stores for five more popular retailers.
Recent additions to the thriving neighbourhood include the debuts of TALA and Autry, as well as the openings of PURESEOUL, FARM Rio, MAC Cosmetics and De La Vali’s pop-up, with a pop-up from loungewear retailer, Speltham, also set to open on the 20June. These new additions not only widen and differentiate Soho’s leading tenant mix, but also work to satisfy the growing demand for physical retail as consumers look towards new and innovative retail experiences.
William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, said: “The demand for physical retail continues to increase as consumers look towards new, innovative retail experiences and we have reflected this by not only widening our brand mix but by securing key brands as they invest in this opportunity. The openings of TALA and De La Vali, as well as the upcoming Speltham pop-up, reflect our commitment to attracting digitally native brands as they take their first steps into physical retail, while Autry, MAC and FARM Rio now benefit from bringing concepts with differentiation to an audience in Soho that values a unique retail experience.”
Morgan Folwes, Chief Executive of TALA, also commented: “Launching our flagship store is a celebration of TALA’s growth and its community. We are very excited to have joined Carnaby Street’s iconic history of fashion and retail, expanding our presence in the UK market and with international customers. This is a key milestone in our journey and it’s brilliant to now be welcoming our growing community into our flagship store.”
