The business has announced the signing of four new retailers in Covent Garden’s Seven Dials neighbourhood, including a London first for Scottish brand Islander and a new London flagship for Code8 Beauty.

These signings underline the destination’s appeal as a hotspot for independent boutiques and retailers, as brands look to establish and build upon their London presence.

  • Code8 Beauty will open an 800sq ft flagship at 29 Monmouth Street this May. The London-born makeup brand, founded in 2019, delivers minimalist, high-performance makeup products, designed for speed and efficiency with its ‘less is more’ philosophy. With only one store currently in London, Code8 Beauty has selected Covent Garden’s Seven Dials for its new flagship location, reinforcing the destination’s role as a prime spot for emerging, independent brands. Alongside its dedicated team of professional makeup artists offering a range of beauty services and makeup masterclasses, the store will also introduce a bespoke lipstick experience and new engraving service, enabling customers to create personalised lipstick cases and makeup brushes.
  • Menswear brand Percival will open a 900sq ft store at 68 Neal Street. Founded in East London in 2010, Percival is known for reimagining classic menswear with a modern edge. The new store will stock a range of jackets, coats, suits, knitwear, jeans and more, as well as offer its personal styling services.
  • Joining Code8 and Percival is ethical eyewear brand MONC, which is set to open its second store in London in April at 17 Monmouth Street, spanning 800sq ft. MONC produces premium sunglasses and spectacles, with each frame responsibly sourced and crafted in Italy. The new store will reflect the brand’s understated, pared-back aesthetic.
  • Scottish brand Islander is also set to open in Covent Garden’s Seven Dials later this year. Known for its Harris Tweed handbags, footwear and accessories, Islander currently operates seven stores across Edinburgh and St Andrews, with 29 Shorts Gardens marking the brand’s first store in London. The space will host immersive Handbag Workshops, comprising a 60-minute experience where customers design and create their own bespoke satchel.

William Oliver, Director of Retail & Restaurant Leasing at Shaftesbury Capital, commented: “Seven Dials plays a central role within the wider Covent Garden district, continuing to act as a highly effective launchpad for brands establishing flagship locations or making their London debuts. Our focus on curating the right mix of brands ensures the area remains dynamic, relevant and appealing and the arrival of Code8 Beauty, Percival, MONC and Islander reflects the ongoing strength of demand from brands seeking to be part of this vibrant destination.”