The new QSR restaurant has opened at Bonifacio Global City (BGC) as the brand’s 225th location, although only its second in Southeast Asia after Singapore.
“It is known for quality and consistency in taste,” said the president of the exclusive franchise holder SSI Group Anton Huang. “As far as SSI is concerned, we want to be the purveyor of lifestyle choices to the Filipino consumer. In keeping with that goal, we identified Shake Shack as a brand or concept that would really resonate well with the Filipino consumer.”
The restaurant’s Instagram announcing the Manila launch achieved 16,000 likes, the highest-ranking post on its account.Huang expressed confidence that the new store will meet revenue and sales targets, and is keeping a tight focus on the performance of the first outlet before making expansion plans.
