The campaign continues to offer shoppers the opportunity to win more than 700 prizes, with five digital prize draws taking place across four phases before the campaign concludes.
The Sharjah Commerce and Tourism Development Authority (SCTDA), in collaboration with the Sharjah Chamber of Commerce and Industry (SCCI), has extended the Sharjah Summer Promotions 2026 campaign until Tuesday 15 September, giving residents and visitors additional time to take advantage of exclusive shopping offers, entertainment activities and prize draws.
The extension forms part of Sharjah’s ongoing efforts to enrich visitor experiences while strengthening the emirate’s reputation as a leading destination for families, shopping and tourism throughout the year, a WAM report said.
Participating shopping centres, including City Centre Al Zahia, Oasis Mall, Mega Mall, Al Suyoh Mall, Sahara Centre, Sharjah Central Mall, Kalba Mall, Al Rahmania Mall and 06 Mall, will continue hosting a range of entertainment activities. These include children’s workshops, appearances by the campaign mascot Shamsa, as well as Shamsa Mobile Store pop-ups featuring interactive experiences and exclusive promotional offers.
Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority, said the extension reflects the authority’s commitment to reinforcing Sharjah’s position as a year-round destination by bringing together tourism, retail, hospitality and entertainment under one initiative.
He said: “Through our continued collaboration with the Sharjah Chamber of Commerce and Industry and our public and private sector partners, we are expanding visitor experiences, stimulating tourism and commercial activity and reinforcing the emirate’s competitiveness as a diverse and sustainable tourism destination.”
