As e-commerce in the region accelerates, brands learnt new ways to attract and retain customers at the first Shopee Brands Summit 2021.
The event saw Shopee’s leadership team share the 2021 roadmap for brands to capture the next wave of growth in the region’s $172bn e-commerce market, as consumers shop and spend more online. Since launching Shopee Mall, orders have grown by 10 times, indicative of a growing consumer demand. Similarly, the ongoing impact of the pandemic on retail traffic has also driven more brands to expand their online businesses, with the number of official stores on Shopee Mall doubling in the past year.
In the Summit, Shopee announced the launch of two new programmes that will aim to help top performing brands maximise their online growth potential. The first is the Regional Champion Brands Programme, a by-invite program comprising 16 brands who will receive priority support from Shopee in the areas of marketing, innovation and insights. The second programme is the 100 Million Dollar Club which challenges brands to achieve $100M in Gross Merchandise Value within the year.
In addition to the two new programmes, Shopee will also be rolling out a series of new initiatives including increasing brand awareness and reach among different consumer segments, providing brands with more ways to connect and engage with existing consumers and optimising brands’ performance with enhanced data-driven tools.
