Siam Piwat, a leading real estate and retail developer and the owner and operator of global destinations Siam Paragon and IconSiam, is pioneering a new prototype for world-class luxury destinations.
The new model reinforces Siam Piwat’s position as the preferred destination for leading luxury brands seeking to expand into the Thai market. The model leverages the capabilities of Siam Piwat’s platform and its proven track record of helping brands achieve the highest sales in the region, regularly ranking among the world’s top performers.
This year, both Siam Paragon and IconSiam will more than double the retail space devoted to luxury brands. Both malls will welcome an unprecedented number of new and exclusive luxury brands and the largest number of luxury duplex flagships in the country.
Additionally, in the second half of this year, Siam Paragon will unveil a new luxury dining zone, the first of its kind in Thailand, featuring new restaurant brands making their Thai debut, along with Michelin-starred chefs who will bring exclusive new concepts for Siam Paragon’s discerning diners.
Tipanat Lenbury, Chief of Sales and Business Relations at Siam Piwat: “Siam Piwat Group has a strong foothold in the luxury market, having the largest market share – around 70 per cent – of Thailand’s luxury retail market and the highest revenue per square metre. Our platform has enabled various brands to achieve the highest sales in the region and occasionally in the world.”
