The new campaign entitled “PITERA™ & Me” is a campaign that was made and produced by Gen X, for Gen Z.
Japanese cosmetic and skincare brand SK-II has released the “PITERA™ & Me” campaign, directed by and starring the next generation of Gen Z celebrity ambassadors: MINA from K-POP group TWICE, Japanese actress and model Ayaka Miyoshi, Chinese actress and movie star Zhang Zi Feng, and Chinese singer-songwriter Leah Dou.
Filmed 24/7 in a vacation house, the ambassadors go completely bare-skinned and get up close and personal. “PITERA™ & Me” is SK-II’s latest collection of stories about its signature PITERA™ Essence.
“My goal this year is to spend more meaningful time, take care of myself and do something fun every day. I’ve been very busy since I debuted and I think it’s time to rediscover myself, skincare included. With PITERA™ Essence, I want to start a new skincare routine,” said MINA.
“I like SK-II for having their own attitudes and philosophy. Ever since I started paying attention to my skincare, I have been using PITERA™ Essence. It’s been four years since I started using PITERA™ Essence, and I don’t need to worry about my skin anymore,” commented Leah Dou.
“It is cool how SK-II brings me this authenticity of being just myself and I love it. SK-II Facial Treatment Essence has become an important part of my life now and I am very satisfied with my crystal clear skin that it brought me,” added Zhang Zi Feng.
