The American lifestyle brand has opened a flagship store in Munich with plans to open another in Berlin before Christmas.
The Munich and Berlin stores occupy an area of 860sq m and 1000sq m respectively and both extend over two storeys. Large digital screens are fixed at the entrances of both stores to draw attention from passing shoppers and display the Skechers shoes and fashion collections. There are also a number of graphic displays throughout the store again advertising the brands collections.
With the addition of these new stores, the company now operates 14 branches in Germany as well as an online store. The company currently operates more than 3770 retail stores across the globe.
“Skechers has built up a loyal customer base in Germany, people love our shoes. That is why we are delighted to open our first top-class flagship stores in centers of Munich and Berlin,” commented Christoph Wilkens, Managing Director of Skechers USA Germany.
