The shapewear brand co-founded by reality TV superstar and entrepreneur Kim Kardashian opened a flagship on iconic Rush Street, in the ground floor of a luxury apartment building.
Set within a former 1960s bank and designed by studio Rafael de Cárdenas Ltd., the 6,500sq ft, two-level space balances the architectural heritage of the locale with Skims’ minimalist design and its nude palette.
The new store expands on Skims’ flagship locations in Los Angeles and New York, followed by Mexico and Dubai, with plans for additional stores across key markets in 2026. Last November, the brand added $225M in new funding in a round led by Goldman Sachs Alternatives which brought the valuation of Skims to $5bn. The brand said it is laying the groundwork to become a “predominantly physical business” in the coming years.
Anchoring the Chicago space is a larger-than-life sculpture of a reclining woman designed by artist Vanessa Beecroft. The sculpture, which can be seen from the glazed facade, immediately draws attention to the flagship. Merchandise is housed in a grid-based display system.
A curved staircase leads to the lower level, where Skims’ trademark wall of its bra styles and freestanding display systems sit beneath a sweeping illuminated ceiling.
