Boparan Restaurant Group (BRG) announces the official opening of a new iconic Slim Chickens on 13 April in Seven Dials’ Cambridge Circus, London.
Joining two other central London sites in Soho and Marylebone, the new launch will be the 18th Slim Chickens site in the UK and forms part of the group’s ambitious roll-out plans this year.
The Fayetteville, Arkansas-based brand chicken brand with over 150 locations across the States is known for its cooked-to-order, buttermilk-marinated, hand-breaded chicken tenders. However, the menu is broader than many in the segment, offering top-quality freshly prepared salads, sandwiches, chicken wings and waffles, as well as unique sides. Also setting it apart is its 14-strong range of house-made dipping sauces including Ranch, Korean BBQ, Blue Cheese and Sriracha Garlic, providing diners with a different profile with each meal. The drinks list features hand-spun milkshakes alongside Coca Cola, Budweiser, Slims’ own IPA and cocktails with frozen cheesecakes being introduced for dessert.
Julia Wilkinson, Restaurant Director at Shaftesbury added: “We are pleased to be welcoming Slim Chickens to this key gateway location to Seven Dials. The new concept format and scale of the restaurant will be a great draw for visitors to the West End from daytime through to the evening. The launch also comes ahead of the Elizabeth Line opening this summer, just five minutes away from Cambridge Circus, which will welcome a new wave of visitors to the area and increased accessibility to Central London.”
