The company is building on its 50-plus-year legacy with a new “brand evolution” plan that includes an updated store design and expanded menu offerings.
As part of the plan, the fast-growing quick-serve brand, which has more than 200 new store commitments in its development pipeline, is introducing a refreshed store design that offers a contrast from its more stark, functional aesthetic of the past. The updated design introduces warmth and approachability to better align with the brand’s vision, the company said.
The interior features branded artwork and merchandising that include a smoothie-inspired installation made from the chain’s iconic red straws, greenery, a redesigned menu board, updated lighting and a warmer colour palette. The updates were designed to impactful for customers as well as practical to implement across the system.
“Together, these elements create a layered sensory experience that brings the brand’s care commitment to life and fosters a more warm, welcoming environment for guests,” the company said.
