The transformation reimagines the hotel’s privileged beachfront location as a seamless extension of its surroundings, fully embracing the natural and cultural landscape of Ipanema.
Guests and visitors will experience the meeting of two worlds: the timeless elegance of the French Riviera and the vibrant, sun-filled energy of Rio de Janeiro. From the first “bonjour” upon arrival to the refined design language throughout the property, every detail reflects Sofitel’s commitment to authentic, emotionally resonant luxury.
Taking full advantage of its exceptional setting, the hotel offers panoramic views of Ipanema Beach, the iconic sunset and the Dois Irmãos hills. The building will stand as the tallest in the area, offering a unique 360-degree perspective over the city and the ocean.
The interiors showcase a curated selection of Brazilian design and contemporary art, reinforcing Sofitel’s commitment to cultural dialogue and local excellence. Furniture by Oscar Niemeyer, Sergio Rodrigues, Zanini de Zanine and sculptural pieces by Hugo França are complemented by works from Artur Lescher, panels by Heloisa Crocco, paintings by Teodoro Dias and a selection of Brazilian photography.
Natural textures inspired by sand, sea and sky, the warm tones of Rio’s sunsets and the presence of Brazilian ceramics are seamlessly integrated throughout the hotel, ensuring that the surrounding landscape becomes an intrinsic part of the guest experience.
Glass façades envelop the first three floors of the building, which will feature two entrances – one on Avenida Vieira Souto and another on Rua Maria Quitéria – reinforcing the hotel’s connection to the neighbourhood and its urban rhythm. A ground-floor bar with a balcony and direct street access reflects a distinctly Carioca way of living the beach and the city.
