Yesterday the century-old regional grocery company Southeastern Grocers officially became The Winn-Dixie Company, uniting its organisation and its stores under one banner.
The move, first announced in October, is part of a renewed focus on the company’s home state of Florida.
In other changes, Winn-Dixie is rolling out a modernised visual identity, including a refined logo and brighter and more contemporary colour schemes. It also has a new tagline, “Bring Home More Good”, that it said reflects the grocer’s commitment to “helping customers bring home more value, more great-tasting food and more of what matters most for their families”.
In line with its renewed focus on Florida, the company is also remodelling its stores and providing upgraded experiences. The company is also introducing new customer conveniences and partnerships, including third-party online grocery delivery and return kiosks.
As part of its Florida growth strategy, Southeastern Grocers finalised an agreement to acquire Hitchcock’s Markets locations in Alachua, Keystone Heights and Williston, Florida. The stores are being converted to Winn-Dixie and opened in phases beginning with the new Williston Winn-Dixie in early December 2025. The other former Hitchcock’s locations will convert to the new Winn-Dixie format and open in 2026.
