Leading retail powerhouse, Frasers Group, is opening an 85,000sq ft flagship Sports Direct and Everlast Gyms+ on Dublin’s iconic Henry Street on Saturday 25 July.
Marking Everlast Gyms’ Ireland debut, the launch represents a significant milestone for Frasers Group as it continues to expand and strengthen its footprint outside of the UK.
The three-storey destination will feature a 60,000sq ft, state-of-the-art Sports Direct store on the first two floors and a 25,000sq ft Everlast Gyms+ on the third floor. The flagship offers a connected retail and fitness hub, giving customers and members access to leading global sports and lifestyle brands alongside a best-in-class fitness facility under one roof.
Everlast Gyms+ Dublin offers the landmark city a next-generation fitness ecosystem designed for the modern gym goer. Bringing together elite training, recovery, nutrition and community, the gym provides a cross-functional fitness environment where athletes at all levels can achieve their fitness goals.
Dan Summerson, Managing Director at Everlast Gyms, commented: “This is a huge moment for Everlast Gyms as we prepare to open our first site outside of the UK and bring our elevated concept to Dublin. Following the successful launch of an integrated Sports Direct and Everlast Gyms in the UK last year, we can’t wait to bring this holistic offering to Ireland, providing greater access to the world’s leading brands and a best-in-class fitness experience.”
Tapping into one of the fastest growing fitness phenomena, Everlast Gyms+ Dublin will serve as Ireland’s first official HYROX Performance Center (HPC). The HPC will be fully equipped with Centr-supplied race-day kit, specialist performance turf and tailored programming to simulate race-day conditions and effectively train competing athletes.
