Sprinter, the multi-brand sports retailer, opens its most ambitious store to date in Parque Comercial Alcora Plaza de Alcorcón, in Madrid.
A great location, which sees the launch of a new store format and concept focussed more on experiences, where the consumer will be able to try the products and have the advice of specialists to find the best products for their needs.
The 3,000sq m store will employ 65 people who will support and advise customers at all times in choosing the equipment that best suits their needs. This store Sprinter is opening in one of the best retail parks in Spain and the idea is that this store will mark a key milestone for the brand.
“It is an evolution in all senses, from the scope and scale of the format to an expansion of the range of sports products, as well as continuing to reinforce the services and the experience so that the consumer has the best possible shopping experience,” César Cuadrillero, Director of Retail at Sprinter comments. “To get an idea of the size of the store, Ikea was previously located in the same space, so it will really be a big leap in terms of square metres, allowing us to have much more contact with our customers and enjoy multiple experiences with them.”
