Starbucks has opened a concept store located at the Hong Kong Palace Museum in West Kowloon, poised as a “calm retreat” from the city.
The store’s design features collaborations with three local artists. Calligrapher Westley Wong created the Chinese “Starbucks” brush signage at the entrance. Inside, artist Elsa Ngai contributed layered botanical works depicting the life cycle of a coffee plant using mineral pigments and gold leaf.
Porcelain sculptor Leo Wong designed a ceramic wall installation inspired by Yunnan’s landscape and Chinese philosophy. The space also offers views of Victoria Harbour.
The store introduces a seasonal plum blossom–inspired beverage range, including oolong tea and coffee-based drinks served with plum sauce, a whole plum, and creamy foam.
Hot and iced versions are available, with tonic water offered as an option for iced drinks. An exclusive Turmeric Oatmilk Latte is also available exclusively at the HKPM location.
Food offerings include two Ancient Egypt–themed desserts: the Golden Pistachio Pyramid Cake and Mummy’s Secret Roll.
The concept store will also debut the city’s first Starbucks engraving service, allowing customers to personalise tumblers. It will also host Coffee Micro-Experiences such as hand-brewing sessions, latte art demonstrations, and curated coffee tastings.
Alan Chan, GM of Starbucks Hong Kong and Macau, said the HKPM store is intended to reflect local culture through its design, products, and in-store experiences.
“From contemporary store design to exclusive food, beverages, and merchandise, we aim to reimagine the Starbucks Third Place experience with local elements to foster deeper, more meaningful connections,” he added.
