New York welcomed the latest Starbucks Reserve Roastery in December, a 2,136 sq m immersive coffee destination in the city’s Meatpacking District at 61 9th Avenue, where the company’s rarest and freshest coffees will be roasted and served. The New York location marks Starbucks’ fourth Roastery and second location in the U.S. and celebrates the heritage of roasting and the craft of coffee.
The sights and sounds of coffee’s journey from bean to cup are reflected at every turn in the thoughtfully designed environment. For the first time in the U.S, Starbucks has introduced the Arriviamo Bar, a cocktail bar in the Roastery featuring a curated menu of coffee and tea cocktails.
‘We designed the Roastery as the pinnacle experience around all-things-coffee, and there is nothing else like it in the world. With premium coffees, teas, mixology and the iconic Milanese Princi Bakery, it serves as a Starbucks brand amplifier and a platform for future innovation,’ says Kevin Johnson, Starbucks CEO. ‘Beverages such as Draft Nitro, Cold Foam and the recent launch of Juniper Latte all began at the Roastery and have since been introduced to Starbucks locations around the world. It is the ultimate Starbucks Experience and an unforgettable way to connect with our customers.’
Starbucks has a long history in New York. In 1994, Starbucks chairman emeritus, Howard Schultz, who was born and raised in Canarsie, Brooklyn, opened the first Starbucks store in the city on Broadway and 87th Street on the Upper West Side. Nearly 25 years later, there are 350 Starbucks stores across the five boroughs in the city where Starbucks employs approximately 5,000 partners (employees). The Roastery employs nearly 300 people, including roasters, baristas, commessas and mixologists.
