Suntory PepsiCo Beverage (Thailand) Co, the distributor of Pepsi-Cola in Thailand, recently launched Boss café in an effort to enhance the brand’s recognition and promote coffee consumption in the country.
Anawat Sangkhasap, the company’s Chief Marketing Officer, said Boss café opened earlier this month on the ground floor of Siam Center and would be operating until 31 August.
Thailand is only the second country outside Japan to operate a Boss café after the first one was launched in Australia. This minimalist café offers a wide range of refreshing drinks and bakery items, aimed at working people, new-generation coffee lovers and café enthusiasts.
“The introduction of Boss café is part of a comprehensive marketing campaign aimed at increasing brand awareness and stimulating coffee consumption among coffee lovers. It also takes advantage of the growing trend of premium coffee in Thailand,” Mr Anawat said.
