The jewellery brand has opened its newest flagship store in a prime location in Bahnhofstrasse in the Swiss banking metropolis.
The flagship store has three floors and for the first time is also home to the Swarovski Creators Lab in a physical sales location. The first Creators Lab in a physical sales location represents the next step in Swarovski’s Crystal Lifestyle.
Interim CEO Michele Molon, commented: “I am delighted that we were able to open a flagship store in Zurich on our way of restructuring. It is such an important city for our brand. When designing the Zurich flagship store, we wanted to create that feeling of amazement, feeling and discovery that Daniel Swarovski wanted to convey with every crystal over 125 years ago.”
This is a further development of the brand’s Instant Wonder branches, of which Swarovski has opened 27 worldwide since the beginning of this year. The Instant Wonder store concept allows the customer to fully immerse themselves in the company’s crystal lifestyle. In this boutique, a kaleidoscope of interactive art installations in the stairwell connects all three floors.
