The brand, known as the world’s largest crystal manufacturer, has revealed a new identity which will include the redesign of a number of stores.
The new vision has been executed under the leadership of the brand’s first-ever Global Creative Director, Giovanna Engelbert. The vision will see the brand introduce new brick-and-mortar locations that will house the new Swarovski Wonderlab concept. The new Wonderlab Concept will introduce shoppers to a sensorial retail space enhanced by vibrant textures and colours, metallic sculptures and innovative materials.
These stores will be located in key global markets including Paris and New York and will provide an immersive, mesmerising experience in the world of jewellery.
Giovanna Engelbert, Global Creative Director, commented: “The Wonderlab is where science and magic meet, where extra and elegance collide, it is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.”
The heart of the rebrand is a refresh of Swarovski’s iconic swan logo, which has been given a streamlined form to reinforce the brand’s ever-forward momentum.
